What I offer
Winning Touch
Whether you have a new idea you want to nurture, an important presentation you need to nail, a concept you are struggling to bring to life, a new client you want to attract or a product you are looking to bring to market, I can help you move from thought to bought.
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Vee Social
The world’s first challenge-based social network enabling users to compete with anyone, anytime, anywhere.
Vee is unique in giving power, privacy and control back to the user. They will not be tracked or followed online – our technology guarantees this.
Kanabo
A pioneering CBD brand with an impressive line up of innovation led, medicinal & wellbeing products. An Israel based, US backed business, they are about to launch in the UK & Germany with a focus on eCommerce as their prime channel. I am providing retail, digital & social strategy.
Goldsmiths University
I am a regular lecturer and presenter for students at one of the world's most established institutions for creativity, media, design and marketing. These lectures typically consist of keynotes, insight sessions and active workshops.
Experiences
Agency Repositioning & Development
As a founding member of Elevate (mentoring platform for the marketing sector), I have been fortunate to mentor a number of people and companies over the last 5 years. Recently I have been helping Warm Street through a differentiated offering and advising them on talent and business development.
Diageo Pouring Rights
I have worked with Diageo for a number of years both in the form of agency and individual roles. Most recently I created and presented a proposal to win the pouring rights for The Venue Group (owned by Ben Lovett of Mumford & Sons). The £5m deal for 3 years pouring rights was awarded to Diageo.
Taymouth Marina
I have been advising Taymouth Marina on their offering and helping them to attract guests for a number of years. Most recently I have worked with them to reposition themselves as an environmentally and sustainable luxury destination.
Shell - Forecourt of The Future
With changing habits, an ever increasing focus on sustainability, the rise of electric and autonomous vehicles, Shell need to transform their retail model with a focus on convenience and experience. Partnering with them have developed the strategy and concepts for a the Forecourt of the Future.
Huawei - Trade Show Strategy
Developed and created successful trade engagement experiences for Huawei across a range of high profile events, including IFA, Mobile World Congress and CES.
Amazon Prime Students - Campus Acquisition
Partnered with Amazon to achieve highly ambitious signs ups for Amazon Prime Student across the EMEA region. An innovative digital/social first programme created a sense of scarcity and drove huge numbers of sign ups tapping into student FOMO.
Shell - Mobility Retail
Partnered with Shell to explore and identify new opportunities within the mobility retail sector. With an increasing decline in fossil fuel sales, creating clear space and a compelling offering for convenience retail is essential for sustained growth.
Pfizer - Viagra Connect Trade
As with any major product, not only onboarding but motivating and educating trade partners is essential in a successful launch. I created a highly engaging trade engagement programme to support the over the counter launch for Viagra Connect for the likes of Boots, Superior, Tescos & Lloyds Pharmacy.
Experience first store launch - Vype
Worked closely with BAT to develop the strategy and create the concept and launch their physical retail store. Previously the key channels for Type were 3rd party retail and eCommerce. However there was clear demand for an experience first physical presence for Vype.
