I used to offer 1-on-1 coaching a few years ago for around $30 per hour. Now I am charging $75-100 per hour, and this is partially due to my work becoming more widespread as I released a book and am now an author.

For general events I try to charge little. Perhaps $10 at most. But in future I may be looking to host more specialized events for smaller groups, in which the price point would be higher.

What is the purpose of your workshop? It is to find clients, expand the passive knowledge base, build a mailing list, show your skillset, etc. If you’re trying to build a newsletter, for example, I wouldn’t charge (or would charge minimally as mentioned). If you’re looking for direct conversions, and marketing as an expert while expecting already committed participants, charging $50+ a seat is not unreasonable.

That’s a great question, Caroline – and some great questions posted by Kyle and advice from Ice. What are your thoughts on this Laura Thomas Andrew Wainstein Lucy Snell Jemma Vicki Harris? I know we’ve got some great coaches in the community so I’m sure this question will get lots of answers!

I’m with Kyle to define is this event to bring coaching leads in or as a stand-alone thing. I would say it depends on where you plan to market it. Charging for a small event improves attendance and shows value, but it will reduce sign-ups and needs a bit more marketing power to fill it. If you have a warm audience you’d market it to and it fits a need or pain point in a unique way, it’s a strong value proposition. It might be worth partnering with someone who has an audience they can promote it to and offering them some of the fee.