In advance of your live discussion tomorrow this is a great example to dive in with – thanks Mark Cliffe for sharing! Laura Thomas Bansi Shah Caoimhe Kelly Conrad Young Fergal Kilroy Janis Chan Mark Cliffe Natalie Tucker Pete Domican Rabin Yaghoubi Ritik Bansal ROHIT SABIKHI Andy Townsend Kevin Withane – you may have some thoughts and ideas to share?

Hi Mark Cliffe great to see your thinking developing, I think all of these are good. At first read through, v1a is my favourite- it’s snappy and I think the language around farsightedness and disruption will resonate with people.

Hi Mark, my preference is always to be as direct and obvious with website copy so the user doesn’t have to think too hard. There is a 5 second rule that I try and apply to website design – You show a user a web page for 5 seconds, then hide it and ask them what the purpose of the page was. It’s an effective way to gauge the focus of your landing pages. v1a is too buzzword loaded for me. My preference is v1b, it gives me an insight into what you do and why you do it. People buy from people.

Hi Mark, V1a&b were my favourites visually! I liked that it was a very clean design and wasn’t too busy. I agree with Fiona that the messaging could be clearer. For example on your current website, Thinking Economics, it was immediately clear what your blog was about. Whereas economist was probably the last word I read on the slides due to the font hierarchy. I think directing the reader more will really help 🙂

I agree with Fiona on the copy on V1b – this may just be me but I almost want to separate the first headline sentence from the sentence of who you are – I’m more likely to remember two punchy lines than a paragraph but you may have this in this format on LinkedIn. Image wise, as much as the images match the words, as someone who loves outdoors V3’s image is appealing to me. In some ways, I almost want to see the outcome of the clearing fog of working together than the fog itself, i.e. clarity of solution rather than fog of the problem.