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Hi everyone! As the Branding Masterclass was such a success (I’m still reeling from the incredible ’why’ statements that came out of the 2x days) I’ve been thinking a lot recently on creating some more online teaching.
I’m curious to hear from the community- if you could learn one transformative thing for your business regarding branding/ creativity/ brand design, what would it be?
Or are there a few areas that you’re in the dark about, which you’d like to be able to learn in one place?
14 Comments-
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Hmm good question Alex, I’ll reply with a scenario which is very real….
Our company brand (see https://thedistance.co.uk) was knocked up by my wife (our Creative Director) as an emergency response to the decision to split with my previous business partner (6 years ago) whilst we were on holiday. It reflected the current market we are in (see nods back to Google Plays design images of past).
She is of the strong opinion and has been for years that we should consider a rebrand, but we regularly hear from customers how much they like our branding and our website.
For me (much less creative) its all about function over form for us at the moment and its serving its purpose. I agree it probably could do with some elevation to emphasise our position in the market, but I don’t want to compromise the success it has as bringing us in leads.
So I guess the question is, when/how do you decide to rebrand?!?
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It’s a really good question to ask – is it about a design refresh or is there a fundamental communication problem that a rebrand would help to solve? p.s. I really like that website especially the typeface.
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Hmmm good point. I guess fundimentally we both feel its a little tired and wasn’t put together with any great brand evaluation, more what felt right at the time. So its never felt a quality effort.
Thanks for the kind words Pete.
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Much better to be in that position and be able to think about it than being pressured to change because it’s terrible and it’s losing business! Good luck with whatever you decide.
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Probably worth exploring them then Alex. Let’s set up a call sometime soon.
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You will both get on SO well! Highly recommend you both!
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I’m wondering if any of our new members that came along to our Fireside on branding have any thoughts on this… John Cleary 📷 Kirsty Price Niya Alexander Daniel McBirnie Leah Fernandez Roosevelt Dsouza Chris Woodward Jackson Lynn Jake B Emma Tian Williamson Matteo Bisato Toni Mitchell @jessicamay ?
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I’d love to get some insights on how STRANGE puts together the ingredients of a visual identity (that go beyond the logo and base brand ideas). Brand colours, aesthetic touchpoints, fonts etc. The step by step process to creating one and any important things to note along the way 🙂
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haha in simple terms yes exactly! 🙂
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I’ve commissioned a couple and worked on the implementation of a brand redesign across two large utility companies so –
How to put together a good brief for an agency and how to arrive at an appropriate budget for the design
Putting together an implementation plan for launch (which depends on what ’assets’ you have to rebrand).
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It would be great to understand more about what my ideal client is looking for and how to channel that efficiently into my and my company’s brand
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Very interesting question Alex! I would be interested to hear from Conrad Young, Carolin Greiner, Saira Chaudry, Duncan Dalzel-Job, Stephen Fleming, Barney, Ben Legg, Anthony Main, Andrew Wainstein, Kevin Withane, Jeff Jones