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We’re sure that by now, almost everyone has heard of Simon Sinek’s concept of Finding Your Why 🌟
Here at TPC, we truly believe that understanding your why, and being able to communicate that with others is so important when selling yourself, and your services.
Not only is it important in communication, but understanding your why affects everything you do, from decision making, to branding and everything in between 🙌
So this week we wanted to ask – what’s your WHY? Tell us in the comments below, and let us know what you think in our poll!
What’s your view on the concept of understanding your why?
👍 I haven’t really thought about it before…
❤️ I know what it is, but I don’t know how to articulate it
😂 I reflect on it often!
💡 My why is at the centre of everything I do
🙌 I don’t really think understanding your why is important…
7 Comments-
When I did this in the first Masterclass, I did not realise how important it was going to be. I just thought I should keep up! Anyway after several years as a portfolio professional, I realised that in order to secure new (aka better and more interesting) work, it made sense to regress myself and go back to the begin. Understanding and exposing my Why? has led to a rather seismic chain reaction in my strategy. I went back to the drawing board and gave myself the same advice I have been giving start ups and scale ups for many years. This has led me to revisit my own business hypothesis, target market, value propositions and assumptions. This has led me to realise the web site had to go and I started again from scratch (coming soon). Some in this community know about my regression (positive) and I think it will mean plenty of real life support to the community and new business of a different type that really helps you all in your entrepreneurial (ad)ventures. Whether you realise it or not, you have inspired me and thank you for doing so Fiona Chorlton-Voong Adarsh Nalam Conrad Young Caoimhe Kelly @alexpitt Ben Legg and those of you who have kindly agreed to have 121s with me over the last few weeks and continue to do so. Watch this space.
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Love this reflection Zarir 'Zed' Vakil! It was great having you on the masterclass and see you fully embrace your journey on finding your why and going on to articulate it. Self discovery is a life long journey. The best advice I was ever given is that we can always iterate, we can always pivot.
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Pete, happy to have a follow up conversation and share with you what I am doing if you think it might help.
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That’d be great. Thanks. I’ll be in touch.
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It’s everything! One thing I would say is don’t get hung up on having it all figured out though! Finding your why is a journey not a destination tbh. I’ve found following your curiosity and trying things out for size is the best way to crystallise what your why is, don’t expect to have it nails in one go!!!
How has understanding your why helped you? Zarir 'Zed' Vakil, Nicola Twiston Davies, Nicola MacPhail, Anastasia Trifonoff, Deepshikha Yadav, Conrad Young, Sehr Tejpar, Caoimhe Kelly, Janis Chan, Heather Sharp, James Bebbington, Jeff Jones, Jenny Varley, Pete Domican, grace olson-davidson, emma reynolds, Cara de Lange, Silvia Janska, Darren Armitage, Hermeet Gill