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Sorry to keep using your board, but I guess there’s no point it being there if you can’t use it. Hopefully my feedback will be useful to others in future. I now understand why you were so excited about yesterdays session. It would seem like an open therapy session, that I think most, including the TPC crew, really embraced. It was great to visualise the deep thought process which has gone into creating the TPC brand. When you are forced to really dig deep, the brand message is so much more powerful, and that resonates. What’s interesting for me, is that strictly speaking I should know all this stuff already, and yet TPC has delivered it in such a comprehensive manner that’s it’s forced me to completely rethink my brand overnight. One important lesson, which I still fail to appreciate, is: don’t get caught up with a catchy name or a fancy logo. YOU ARE THE BRAND! Only when you’ve built reputation and trust can the logo or a name represent what your true core values are. Remember Nike started as Blue Ribbon sports…
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Ah good old Blue Ribbon Sports – classic tale of an evolutionary brand. I am very happy to hear that the session helped you dig deeper into your why steven reader, I look forward to hearing your story as it builds more and more!
steven reader, we love how you’re using the board! I too loved how yesterday went, and Fiona Chorlton-Voong and Laura Thomas really did get us to dig deep.
Btw, where you’re posting now is the main activity board where all info is gathered and which is visible to all users, so you’re doing a great job of highlighting how you’re finding Catapult to others who might not have got involved with it yet! Of course, if you want to post just to the Cohort Two group, you can do so by heading to that group and sharing there.