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Hi TPC community, it’s been very inspiring to hear everyone’s various portfolio careers thus far and great to hear everyone’s interest in understanding a different perspective to wellness.
I wanted to share my current TPC focus project – my wellness company, Mogami as it just recently came to fruition. The mission of Mogami is to empower individuals to achieve sustainable personal wellness lives – which includes a holistic (mind, body, soul) x long-term wellness approach.
As the brand identity/vision was created by myself, I would love to hear any feedback to see if this resonates with the TPC community as it has been an interesting challenge bringing a different perspective (Japanese culture) to a different audience.
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Tagging some of our community who may be able to offer their feedback – Adarsh Nalam, Caroline Marsh, Skylar Haven, Grace Edy, Rachael Ebanks-Gold, Janis Chan, Izabela Wlodarska, Lisa Solomon, Conrad Young, Carolin Greiner, Jeff Jones, Emma Tian Williamson
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Thanks for the mention, Ella Bernie. I’m sorry it took me a while to respond. I’ve been in the middle of moving.
Saori Okada – It’s nice to meet you. I think your idea is great and the website journey is nicely structured. The logo is so elegant and the colour scheme with the soft palette and transparent boxes works well too. I love the concept and my first impression was that it felt like a partnership between Muji and Headspace, which is great!
Design is not my core area of expertise, but I do think the blue works well in isolation instead of with the green, especially given your message of holistic wellness. The blue is soothing and works well with the images that you have used, like the ones of the cherry blossom. In the main menu, I would use colours from your main palette (green, yellow, white) for the CTA button (”start your journey”) to avoid looking like a gimmicky conversion page.
There’s a lot of content on the website and that’s great for discovery. What would help is to have more specific messaging and information to show why this program is different/better than others. Also, since it’s one hour a week at a little over a GBP 100, there’s merit in substantiating the benefits with some proof points.
I also think it may help to create a few customer personas and direct the user journey with them in mind. I couldn’t figure who the exact target audience was (that could just be my confusion), but I believe targeting the content to a very specific group could improve your conversion rates and also reinforce your premium positioning.
Hi Saori, I’ve had a look and I like how you tell your story through your website. The small almost arrow like illustrations that take you down the page is a really nice touch for that and for linking everything together. I think the importance of Japanese culture really comes across from looking at your website, as well as the importance of approaching wellness holistically. As I said your story comes across so clearly which is such an important part of brand identity!