As Simon Sinek famously said, “people don’t buy what you do, they buy WHY you do it”

Being able to articulate your Why can be tricky. It involves looking back, being vulnerable and delving deeper than you can even imagine – but it’s worth it in the end!

Your Why is what makes you relatable. It humanises you and helps you stand out from the crowd

If, like Lexi, you need a helping hand crafting your perfect Why statement, you can find out more about our June branding masterclass here : http://staging.the-portfolio-collective.com/events/masterclass-building-your-brand-story-june-2022/

It’s run by the wonderful duo Fiona Chorlton-Voong and Alex Pitt – if you’ve got any questions before signing up, send them our way!