• Profile picture of Johannes Castner

    Johannes Castner posted in the group The Community

    • 2 years, 9 months ago · Edited 2 years, 8 months ago

    Hi all, I’m Johannes and I have recently been working through the Catapult course where I’m now on the website content. Thus I’ve remade my website quite a bit and I would love feedback. Thank you all in advance!

    https://www.johannescastner.com/

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    26 Comments
    • Hi @johannes, thanks for sharing. Great effort making your own website! It’s quick to load and very concise; my suggestion for next steps would be to add past projects, testimonials etc to give everything more colour (almost like how a designer would have a portfolio!).

      Here’s an example of one! https://www.brianwash.design/

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      • I think that testimonials are brilliant but I’m afraid since I’ve been working mostly for other consultancies and companies, all the glory goes to them …but I will try to get one from one client where I think it might be better

        …maybe one wouldn’t be very good though?

    • Hi Johannes, thanks for sharing! I would suggest breaking up the text a bit on the initial landing page – the most powerful bit for me was ”technology is meaningless if it fails to empower humans from all backgrounds” – I would then go more into your offerings and leave the section about your background to the ’about’ page. I agree with what Alan’s said as well that it’d be great to highlight some of your previous projects and testimonials if you can 😊

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    • Tagging those that were on yesterday’s call who might be able to offer their feedback – Lexi Radcliffe-Hart , Jake B, Paul Bennett, David Worrall 🙌

    • Well done on starting your website Johannes, that is definitely the hardest step!

      I agree with all the points Alan and Ella have made and would add some more structured break down for a consultancy based service offering:

      Add a capturing headline that communicates your value at the top so that you capture people quickly. A short sentence or paragraph that makes you unique as Ella suggested.

      Speak to your audience more – offer tips, advice or speak to the problems you solve.

      Include clear CTA to contact you or book in a call.

      Do have any testimonials from past clients you can add to give trust and credibility?

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    • I would also take the readers’ stance. What they can get from working with you? What are they experiencing right now that would alert them that they should call you?

      The difference between: “I studied dentistry and specialise in teeth alignment with XYZ technology” and “If you have crooked teeth and you would love to have a fantastic smile, then I am the person you should contact.”

      Hope to hear from you soon, Johannes! I always love talking to you!

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    • Johannes. As someone who is yet to feel able to start on a web site, well done for starting! I echo the comments above, particularly about making the answer to the question ’what do I get out of a relationship with Johannes that would benefit my company?’ clear. On a basic level, I wonder whether you are seeking to appeal to the company that knows it need to embrace AI but doesn’t know where to start, or to the AI professional who needs that extra bit of academic expertise? If it is the former (or both), I would recommend simplifying your offering so that it is easy for a potential client to see how they might be able to add benefit to their business? Good luck.

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    • Only just seen it but I’d endorse all the other comments. Being a photographer, I’d also say I’d replace the photo on the home page with one with a simpler background and where you’re more to the front. Your LinkedIn one looks better to me.

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    • What brilliant feedback! I’m sure these have helped so far, Johannes Castner. I’d be very happy to offer secondary feedback once you’ve made some changes 😊

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      • Ok yes now I have swept through the website and I tried to fix all of the problems that aren’t the testimonials (I did send out an email to one of my old colleagues who would work about that as well). This is as far as I have gotten now where all the other concerns are addressed; I think? https://www.johannescastner.com/

    • Great stuff and all great input above … and … as you begin to formulate your thinking for evolving to a 2.0 and 3.0 (as and when you can afford it) here is a little ”care-frontation” …

      … Much more visual! … at the very least each page could use a banner visual at the top/backdrop … landing page and other pages in particular are very copy/text heavy … trust me, as a recovering engineer, it has been a lifelong quest for me to make my way to the middle of whole-brained eyesight for these things (on a good day! … on a bad day I default to type of course) of right-brained art/visuals and left-brained science/details … of course, many others here are so much better equipped than I to guide you on all of that.

      … Having experienced you Johannes in a couple of group sessions and in a 1 to 1, you are definitely WORLD CLASS … but your website most definitely is not! Nor the production quality of your photos or videos of you … I urge you to get into a professional studio as and when you can afford it (3.0) or at least some semi-professional stuff (2.0). All fine for 1.0 to get into business with but I would urge you to work on 2.0/3.0 sooner not later to shatter what will otherwise be a glass ceiling.

      … I also think you have such a great narrative to evolve and right now the signal is still lost in the noise … and I have a vested interest in that because I plan on parlaying you and your ”Collective Intelligence” insights in my direction along the lines we began to speak about.

      You did ask! All in the spirit of ”care-frontation”! I sense GREAT things in your future and will love to watch those shaping up. Best.

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      • Thank you; yes I’m planning better and much more media as part of my strategy for sure. I’ve talked to someone about a possible second TEDX talk, this time in an auditorium. The first one was supposed to have taken place in the LSE auditorium, with three cameras and the TEDx microphone that they always use. Alas, Covid came upon us and after an initial delay they decided to just have us give the talks from our homes.

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      • OK, I’ve given it more visuals though, as you recommended. Is that better?

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    • Loving all the help this beautiful community are giving!

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    • Thank you, everyone for having given me so much needed feedback; I greatly appreciate it!

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