What I offer
Mentoring: Two Brains are Better than One!
I understand the reality of being a founder and of there not being enough hours in a day, This is the basis of my mentoring of CEO/Founders: hands-on and practical to save time and have impact. Contracts vary from weekly calls to full days and focus on brand, marketing, biz dev and fundraising.
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Brand ID Consulting
Do you have a great product, but not a compelling brand? My 6-week brand ID process identifies your brand essence that will give direction for many areas of your business. Follow on implementation services include planning, briefs, agency oversight, partnerships etc.
The Power of Your Pitch
Investors are humans too. You have a few seconds to make an impression on TikTok -- you have a few slides during a pitch. I review your deck from an outside POV and help you craft your story, so that potential investors pay attention, are intrigued and listen to your story.
Voice of Chief Customer Officer
Do you want your customers' and VCs' money, but don't really know your customer? I am a consumer advocate across companies helping to build customer-centric organizations based on customer, product and purchase context data. Do this right and the dollars will follow.
Be a "Video First" Company
Stay ahead of the competition, create stickier consumers and lower CAC by creating a true video culture. Start thinking like a media exec! I help you develop a strategy that is right for you in terms of mindset, resources and content -- from iPhone and fractional editors to in-house videographers.
Experiences
Mentor, Consultant and Investor to Tonic (Seed Stage)
Since 2020, I mentor Tonic's Founder / CEO with an emphasis on 1. fundraising (pitch deck, pitching to US investors, VC intros), 2. brand (team hires, agency management, content strategy) and 3. leadership. He most values that I am proactive, do what I say I will do and get how start ups function.
Aura Brand Strategy Development (Seed Stage)
I was hired by Aura's Founder/CEO to set the brand strategy for a relaunch and new funding round. The work has been the grounding principle for development and resource allocation of product (new rev steams, features, customer service, community), marketing (creative, content) and company culture.
Designed Global Licensing Business for Spartan Race (Series A)
Charged to launch a global licensing business with the result of 18 operational countries in 5 years ($20M+ revenues). Set strategy, hired team across all functional areas, and set operating standards/processes to scale with brand and operational parity. Coached HQ on working effectively globally.
NYC Ad Agencies
Key account director and brand strategist at Young & Rubicam and smaller niche agencies. Emphasis on brand development, campaign planning and web design. Sample Clients: Bottega Veneta, Ermenegildo Zegna, Oriel Wines, Armani Casa, Philippe Stark Real Estate, Campbell’s Soup and Nestle.
Founder of Peel the Onion
When I was diagnosed with Hashimoto’s disease in 2018, I was determined to find a protocol that would get me off a lifetime of thyroid meds. I was disease-free 1 year later. Through Peel the Onion, I share functional medicine protocols, tips and information, and hope that readers will feel inspired.
Founder/CEO of Salesboost
Mobile selling app that empowered retail sales people to sell from anywhere with on-the-fly catalogues. Raised friends and family funding, attracted mentors and ran all operational aspects of the company. Abandoned because retailers were not ready to commit, and solution was early to market in 2010.
I become vested
I believe in the companies I work with and sometimes end up investing in them. My clients become part of my echosystem. I make introductions and even think about them on my dog walks! That's when some of my best ideas are generated. Yes, that IS my dog 🐶.
