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Hello, I’ve been away for a wee while. My consulting website goes live next week, and, in the meantime, I thought I’d ask what communication challenges you are facing.
What is your biggest communication challenge as a portfolio professional?9 Comments-
Hi Adarsh, tagging some of our wonderful community who might be able to offer their insights – Zarir 'Zed' Vakil, Alex Pitt, Caoimhe Kelly, Emma Wallace, Ilaria Vilkelis, Pete Domican, Sarah O'Neill, Kai-Erik Sunell, Rob Wright, Jade Phillips, Silvia Janska, Arabella Nairne, Saori Okada, Shalaka Laxman, Will Greig, Nicola Andrews, Damien, Mike Richardson, Alastair Cook, Veslemøy Klavenes-Berge
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Not quite sure what the difference is between articulating your value and specificity if they lead to the same net result? I ticked both.
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Thanks, Pete. Specificity is really just about the niche you’re in and your target audience (what you say). By ”articulate”, and I see your point about the overlap, I was referring to how you say what you do is valuable.
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I’m regularly challenged to make time for content creation. But by far the biggest challenge for me is niching. Resilience is applicable to a wide variety of scenarios. I can’t expect folk to do the math themselves. Nor can I expect them to wade patiently through a list before they see an offering that scratches where they itch. Big nut I haven’t yet cracked…
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Hey, Rob. Thanks for the comment. To say my reply is delayed is an understatement. Sorry about that.
I have a few ideas about your approach, specifically to work out the most relevant audience segment and your most valuable offering.
What do you think is the biggest obstacle to defining a niche? Also, what resources/services do you think could help define the niche?
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Can’t wait to see your consultancy site go live, and even more exciting to see you back in the community
Hi Adarsh, great to see you back in the community