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Not sure if your product or service needs an explainer video?
How often are you scrolling through Facebook or Instagram, you see a post from a friend, or a company with the “read more” option? The first few lines have intrigued you so you click it only to be met with a wall of text… So you either skim read it for the important bits, or more likely you glaze over and move on.
On the flip side, how often do you find your attention grabbed by a video for something that holds zero interest to you when you start watching it, only to find yourself engrossed within seconds?
That’s what an exciting and engaging explainer video can do for you, and coupled with a targeted ad campaign, can be a powerful tool to engage the audience you didn’t even know were waiting to hear from you!
Here’s one we did earlier…big thanks to Swagr for having us work on this with them!
3 Comments-
We love this, Alex Pitt – thanks so much for sharing!
That’s really good! I had to watch it a couple of times to understand what it was about but, given I’m a man desperately trying to avoid the Blue Harbour range at M&S, I’m definitely not the target market.