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Being different is not a weakness, it’s a game-changing strength. It’s the difference between being remembered, revered and innovative, or sinking into mediocrity. It’s a conversation starter, it can stop people in their tracks, and it can be the very thing that helps you connect with your customers. Here are 5 reasons why you should embrace your Strange side.Being unique makes you stand out from the crowdIf you haven’t heard the expression ‘be a flamingo in a flock of pigeons’, then make it your new mantra. Businesses dedicate huge budgets and countless hours trying to get their customer’s attention in a crowded space. Even more so for new brands who are trying to carve out their place in the world. What better way to get people’s attention than to ignore trends and do it your way?Quirks make you authenticDo you remember that kid in your class in school that always aced every test, never turned up late, never got in trouble and did everything perfectly? Did you like that kid? No, of course not. As much as we all chase perfection for ourselves, It’s the quirks, and flaws and the differences that draw people to you. Embracing those parts of you that are specific to your brand will connect you to your audience on a much deeper level.Fitting in will make you forgettableIt’s natural when you’re launching a business to look to your competition to suss out the ‘done’ way of doing things, and follow suit. After all, if these businesses are making things work this way, why shouldn’t yours?Well, as the old saying goes, ‘The best place to hide a leaf is in the forest’. A sure-fire way to make your brand forgettable is to blend in with the crowd, instead of tapping into the elements of your business that make you unique. Those are the crucial things that will resonate with your audience, and lay the foundation for you to build your tribe.Normal doesn’t exist anywayJust as beauty is in the eye of the beholder, the concept of what is ‘normal’ is wholly unique to each person. ‘Normal’ isn’t achievable, nor should it be desirable. Authenticity, individuality and authority are the three pillars that every brand should aim to achieve; embrace these and leave normal at the door.Everything is more fun when you embrace your weird side.Have you ever met someone that you feel completely comfortable with, and can be the most unapologetic version of yourself? Have you noticed how time flies past and everything seems easier? Now imagine injecting that into your business. Bringing your personality, your quirks and everything that makes you unique into your brand will transform your business, connecting you to your audience in the most natural way.The life of a founder is fraught with challenges, setbacks, self-doubt and a rollercoaster of successes and failings. If you’re going for the ride, why not enjoy yourself along the way?Curious to explore your Strange side? Book your free 20-minute discovery call today.