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Morning and happy start to the week TPC! I’m going to be creating a series of design tips and insights to share with you all, drop me a note if you find these little designs nuggets helpful 🖤
First up – brand colours and what they’re saying about you. (Part 1 of 2)
Colours have a profound effect on our emotions and behaviour. They can convey powerful messages without a single word being spoken. Understanding colour psychology is crucial for any brand looking to create a strong and memorable identity. The truth is, choosing the right colours can make or break your business.
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Thank you so much!
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LOVE this Alex! So true how colour plays such a part in our perception of a brand – most of the time without even realising it
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Exactly that Ella! Thank you
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Thanks Fiona Chorlton-Voong!
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Hello all!
For those of you who I’ve not met, I’m Alex, founder of Design & Branding Agency Strange. https://www.strangecreativestudio.com/
I love to drop into this community and nerd out over branding, but that’s actually only a small part of our service offering.
We’re on a mission to grow our agency and help more founders with all things design, so our team have put together this little portfolio reel, to showcase how we can help companies connect with their target audience (and look great doing it)
I’ve dropped the link to my Calendly below so I can connect with you all 1:1. Don’t be shy! Those that do know me also know I love to network 😄👏🏻
https://www.strangecreativestudio.com/book-a-call
Can’t wait to connect and chat!
-Alex
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Very exciting to see some of our community’s projects in this brilliant vid, Alex Pitt – especially Kai-Erik Sunell’s website!
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Also tagging our current mentorship programme cohort Emeka Chukwureh, Edward Short, Emily Ingram, Felix Bensberg, Garry Taylor, Jacob Lehman, Jason Rance, Lara Martini, Lorne Mitchell, Murray Cowan, David Southall, Ottokar Rosenberger, PETER WILFORD, sara gori, Tariq El Haj Omar in case current/future mentees are looking for design support for pitch-decks etc.
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Welcome Alex!
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Happy New Year TPCers! It’s been a while since I’ve posted so I hope everyone’s 2023 is off to a great start.
We’ve seen an uplift in enquiries for explainer videos – these are a few examples we created for a fellow agency (featuring my voiceover debut, adding that to my portfolio…!)
Drop me a DM if you’d like to chat about how an explainer video can boost your offering.
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Thanks Claire! 😄🖤
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Seconding all the love for your voiceover debut, but also what a great variety to better understand your clients’ products!
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Not sure if your product or service needs an explainer video?
How often are you scrolling through Facebook or Instagram, you see a post from a friend, or a company with the “read more” option? The first few lines have intrigued you so you click it only to be met with a wall of text… So you either skim read it for the important bits, or more likely you glaze over and move on.
On the flip side, how often do you find your attention grabbed by a video for something that holds zero interest to you when you start watching it, only to find yourself engrossed within seconds?
That’s what an exciting and engaging explainer video can do for you, and coupled with a targeted ad campaign, can be a powerful tool to engage the audience you didn’t even know were waiting to hear from you!
Here’s one we did earlier…big thanks to Swagr for having us work on this with them!
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That’s really good! I had to watch it a couple of times to understand what it was about but, given I’m a man desperately trying to avoid the Blue Harbour range at M&S, I’m definitely not the target market.
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very interesting; it clearly has a particular audience in mind
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We love this, Alex Pitt – thanks so much for sharing!
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Hi everyone, I hope you’ve all had a great weekend!
I’m very pleased (and relieved) to say our online branding programme is finally live! 🖤
https://www.strangecreativestudio.com/not-just-a-pretty-logo
The programme is a step-by-step framework that I used to build my own brand, Strange. The modules are:
Intro and theory
Archetypes
Storytelling
Mission and Values
Personas
Tone of Voice
Brand design (very much top level, as I encourage everyone to hire a designer for this bit!)
It’s a crash course in the background thinking you should do before you think about your logo, hence the title. I’ve seen so many business owners start out with their logo and then go in circles until they come back to this part!
As I am such a big fan of this community, I’ve set up a discount code just for you all. Enter the code PORTFOLIO for a cheeky £75 off.
Also ⚠️ trigger warning ⚠️ as I mention in the overview (wh…
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How did I miss this yesterday?! Congratulations Alex that’s brilliant news and thank you for the cheeky discount code that’s so kind of you!
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You’re so good Ella, as if you’d let anything slip through the net?! My pleasure 🖤🤩
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It’s fair to say that we would highly recommend what Alex does at Strange to anyone in need of some help with their branding
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Thanks so much Team TPC! 🖤🖤
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Awesome stuff Alex Pitt – loving the visuals here 🙌🏼