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Interesting to see demand for ’Fractional CMO’ up 76% YoY in this ’top marketing skills in demand’ research: https://traktion.ai/talent/in-demand-skills
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*Googles Fractional CMO* – ahhh a CMO who consults between multiple clients. Makes sense – a lot of businesses don’t need a full time CMO. Not surprised to see that TikTok has become a major acquisition platform
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I must admit I had to look it up too Peter Franks– definitely an interesting trend! Yes TikTok really has taken the world by storm!
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I’m surprised to see Influencer Marketing so low – but perhaps that shows a decline compared to previous years’ growth?
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Could be Lexi Radcliffe-Hart – these are growth numbers, rather than absolute demand
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Interestingly when doing my dissertation research, younger people were becoming less interested in influencers as they become less relatable. Covid, isolation and influencers jetting off to Dubai didn’t help in the research I did! Lexi Radcliffe-Hart
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Yeah, that’s definitely less relatable!!
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Thanks for sharing this, very interesting! I’m a ’fractional CMO’ for a couple of clients, although I’ve never called it that. It’s useful for companies who need senior marketing expertise but don’t need or can’t afford a full-time CMO There are many advantages to both parties. For example, I can replicate successes from multiple clients in similar markets for the fraction of the cost of a full-time CMO. I provide marketing consultancy to clients in the information services and training market so I bring wide and in-depth expertise to clients in that space.
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Would be interesting to hear what you guys think about this trend- Peter Franks, Toni Vicars, Claudia Struzzo, Oliver Burt, Amy Wilson, Emma Tian Williamson, Swati Rai, Nii Mantse Addy, Doug Marshall, Emma Buchan, Adriana Ci, Carlos Fitzpatrick, Zach Newcomb, Kate Moerel, Luke Halpin, @stephcorbett, Jessica McGreal, Kate Scammell-Anderson, Christina Chan