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We had an interesting discussion – based on a question for Lizzie Bourne yesterday – on how to monetise a podcast yesterday. I thought I would share what I can remember here:
1. Pricing. For low volume ’generic’ audiences, you will only make $2-5 per thousand ads listened to. For larger, more valuable audiences you can make up to $50 per 1,000 ads listened to. So if you could get, say, 10,000 doctors/ vets/ architects/ lawyers to listen to your podcast, you could make around $500 per time.
2. Until you hit scale, big brands won’t pick up the phone, but smaller ’challenger brands’ might. Hunt them out.
3. Apparently Spotify will share ad revenue with you once you hit a certain volume.
Mahdi Shariff – what was the name of the monetisation platform that you mentioned?
Frederick Leuschner, grace olson-davidson Robina Sutch Rus Newton Monsuru Sodeeq Stephen Fleming – what did I miss?
Any other tips?
3 Comments-
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Wow – that is a massive CPM
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I mentioned https://anchor.fm/ (which is the spotify newly launch podcast focussed application).
Unless it was patreon (but that’s user donated)
@lizziebournen can you remember?
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So, today I listened to a Podcast with a high profile audience around 10000 listeners per show. The exclsuive ad slot (3x times during the show beginning, middle, end) costs EUR 2500. Hence that is a CPM of EUR 250. The monetisation partner that i referring to is called audry.io