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We had an interesting discussion – based on a question for Lizzie Bourne yesterday – on how to monetise a podcast yesterday. I thought I would share what I can remember here:
1. Pricing. For low volume ’generic’ audiences, you will only make $2-5 per thousand ads listened to. For larger, more valuable audiences you can make up to $50 per 1,000 ads listened to. So if you could get, say, 10,000 doctors/ vets/ architects/ lawyers to listen to your podcast, you could make around $500 per time.
2. Until you hit scale, big brands won’t pick up the phone, but smaller ’challenger brands’ might. Hunt them out.
3. Apparently Spotify will share ad revenue with you once you hit a certain volume.
Mahdi Shariff – what was the name of the monetisation platform that you mentioned?
Frederick Leuschner, grace olson-davidson Robina Sutch Rus Newton Monsuru Sodeeq Stephen Fleming – what did I miss?
Any other tips?
3 Comments-
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Wow – that is a massive CPM
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I mentioned https://anchor.fm/ (which is the spotify newly launch podcast focussed application).
Unless it was patreon (but that’s user donated)
@lizziebournen can you remember?
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Ben Legg
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Read MoreThe world of freelancing has evolved quite substantially over the past few decades, and much of that is due to the rise of virtual and remote connectivity. These days, it’s much easier to set up a home working space...
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Stephen Fleming – thoughts?
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Would be great to get your thoughts on the Goodsted platform too – good and bad. Am on the board so happy to feed it back. Selin, the founder, is married to Luke Ducker in our community
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Ben Legg
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Read MoreExpertise is valuable. So is a fresh perspective. So is flexibility. I could go on. As a focused portfolio professional you bring all of that and more to your clients, so why shouldn’t you be charging a decent rate...
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So, today I listened to a Podcast with a high profile audience around 10000 listeners per show. The exclsuive ad slot (3x times during the show beginning, middle, end) costs EUR 2500. Hence that is a CPM of EUR 250. The monetisation partner that i referring to is called audry.io