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Ben Legg
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feeling HappyI LOVE all the collaboration going on within our community! Recently Paul David Mather posted that he was looking for investors in Foodstuff (https://wearefoodstuff.co.uk/) and has just received an investment from Jacob Lehman after seeing the post. Keep them coming!
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Such great news 🙌 We’re sure there will be lots more opportunities for collaborations and investments in the not so distant future – Nicholas Grecco, Nicola MacPhail, Jamie Thomas, Nat Brogadir, Rav Dhaliwal, Vishaal, Michael Walsh, Paul Tiller, Patricia Barrios, Paul Denley, Jonathan Bullock, Tatyana Popova, Alex Martinez, Ayelet Mavor, Andrew Bartlam
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Interesting to see demand for ’Fractional CMO’ up 76% YoY in this ’top marketing skills in demand’ research: https://traktion.ai/talent/in-demand-skills
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Would be interesting to hear what you guys think about this trend- Peter Franks, Toni Vicars, Claudia Struzzo, Oliver Burt, Amy Wilson, Emma Tian Williamson, Swati Rai, Nii Mantse Addy, Doug Marshall, Emma Buchan, Adriana Ci, Carlos Fitzpatrick, Zach Newcomb, Kate Moerel, Luke Halpin, @stephcorbett, Jessica McGreal, Kate Scammell-Anderson, Christina Chan
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*Googles Fractional CMO* – ahhh a CMO who consults between multiple clients. Makes sense – a lot of businesses don’t need a full time CMO. Not surprised to see that TikTok has become a major acquisition platform
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I must admit I had to look it up too Peter Franks– definitely an interesting trend! Yes TikTok really has taken the world by storm!
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I’m surprised to see Influencer Marketing so low – but perhaps that shows a decline compared to previous years’ growth?
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Could be Lexi Radcliffe-Hart – these are growth numbers, rather than absolute demand
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Interestingly when doing my dissertation research, younger people were becoming less interested in influencers as they become less relatable. Covid, isolation and influencers jetting off to Dubai didn’t help in the research I did! Lexi Radcliffe-Hart
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Yeah, that’s definitely less relatable!!
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Thanks for sharing this, very interesting! I’m a ’fractional CMO’ for a couple of clients, although I’ve never called it that. It’s useful for companies who need senior marketing expertise but don’t need or can’t afford a full-time CMO There are many advantages to both parties. For example, I can replicate successes from multiple clients in similar markets for the fraction of the cost of a full-time CMO. I provide marketing consultancy to clients in th…
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We have a new non-exec chairman opportunity at BlueFocus, a communications services group, which originated in China and now employs 5,000 employees globally in more than 10 countries. Key requirements are:
– Networks and knowledge of the US marketing services / tech ecosystem
– Success in a marketing services business (e.g. an agency or a consultancy trying to forge the future of advertising/marketing) or a platform (Facebook/Google)
– Based in the US or Canada (or willing to spend substantial time there)
– Likely already a portfolio professional
– Initial time commitment of 1 day per week
If interested, or you know someone who might be, you can read more here: http://staging.the-portfolio-collective.com/jobs/chair-for-cvcs-bluefocus-investment
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Would this opportunity be of any interest to you, or do you know anyone who may be interested in this position? Claudia Struzzo, Dene Heywood, Ben Rickard, Joanne Peters, Paul Denley, Mark Whitby, Michael Walsh, Yana Shend, Anastasia Trifonoff, Dominic Cameron, joff sharpe, Steve Rogers, Andy Dougan
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Thanks for asking Ella. I’ll have a think about connections – I don’t qualify on a few points, not least living in UK.
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Ben Legg
wrote a new post
Read MoreThe pandemic forced a massive paradigm shift in the way we think about work. Before COVID, working from home was considered a perk, and having a side hustle seen as a distraction. Having just one job, for one employer...
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Nimbus Ninety, a think tank and conference organiser (of which I am on the advisory board) is looking for speakers for their upcoming Chief Disruptor Live conference in October, on the following subjects:
– Immersive Storytelling: Industries Leading the Pack on Augmented and Virtual Reality
– The Anatomy of Managing in a New World
– No Business Is An Island: Corporations Collaborating Towards Carbon Neutrality
– From Data Governance to Data Intelligence
– Biden Versus Big Tech: How the US Administration is Challenging Titans
– A Pandemic Story: What We Can Learn From Healthcare’s Data Revolution
– Shaking the Foundations: The Changing Role of Physical
– Finessing the Flexi-Working Norm
– Getting Your Business Future-Ready: Strategy and Leadership in 2022.
Calling all thought leaders – let me know if you could speak on one of these subjects.
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As thought leaders would you be interested in speaking on any of these subjects?- Pete Domican, Rob Wright, Lathish Venugopal, Mark Cliffe, Tim Walters, Ph.D., @donaboussy, Fernando Cuevas, Lorenzo Espinosa, Paul Tiller, Monsuru Sodeeq, Mala Mary Martina, Kavya Gowda
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Hi Ella, these are interesting topics. I will like to speak on From Data Governance to Data Intelligence.
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”Shaking the Foundations: The Changing Role of Physical…” – is this subject complete, or is there a word or two missing off the end…?
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Not sure Rob – likely deliberate, meaning physical locations/ products/ interactions etc.
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There’s an interesting conversation to be had about disruption’s role in shaking our foundations, what that feels like & how we respond to that, Ben.
Disruption (like the pandemic) makes a mess & is typically inconvenient. The role our crisis of imagination plays when our foundations are intruded on. Why innovation isn’t always welcomed. Our itch to get back to the familiar & resist change. The neurological reasons why change is so unwelcome.
And what disrup…
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This is fantastic! Another win of the week. Considering it’s a quiet August, we’ve had some great wins as a community this month so far.