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Caroline Marsh posted in the group The Community
I am growing my coaching practice and working out what I can reasonably charge for as well as coaching itself. I am considering putting on live Zoom workshops and wondering whether to charge for this. There are a lot of free ’self-help’ activities out there so it feels a bit daunting. What is your experience / views? If you do charge, what kind of price range? Thanks for your help!
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What is the purpose of your workshop? It is to find clients, expand the passive knowledge base, build a mailing list, show your skillset, etc. If you’re trying to build a newsletter, for example, I wouldn’t charge (or would charge minimally as mentioned). If you’re looking for direct conversions, and marketing as an expert while expecting already committed participants, charging $50+ a seat is not unreasonable.
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That’s a great question, Caroline – and some great questions posted by Kyle and advice from Ice. What are your thoughts on this Laura Thomas Andrew Wainstein Lucy Snell Jemma Vicki Harris? I know we’ve got some great coaches in the community so I’m sure this question will get lots of answers!
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I’m with Kyle to define is this event to bring coaching leads in or as a stand-alone thing. I would say it depends on where you plan to market it. Charging for a small event improves attendance and shows value, but it will reduce sign-ups and needs a bit more marketing power to fill it. If you have a warm audience you’d market it to and it fits a need or pain point in a unique way, it’s a strong value proposition. It might be worth partnering with someone who has an audience th…
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Thanks everyone for your thoughts, all helpful. I am thinking of a small workshop which offers something meaningful for participants as a self contained event. I am also hoping that some people may go on to become coaching clients. That might be a bit of cake mentality 😊 I am going to test something out with a coaching partner to co-host an event and we are planning the session next week. Your points about creating a strong value proposition are very useful Laura.
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Caroline Marsh posted in the group The Community
I love the slides with video that Laura uses for our course, and would like to create some coaching resources in this style – can anyone advise on how to do this, and is this feasible for someone like me with limited technical expertise (though willing to learn)
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Our slides are created by the wonderful @jane.o.sullivan-uk – perhaps you could have a quick chat with her to get some tips!
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Our video’s have been created by our super talented video and graphic designer Afonso Pereira. They do require skills in Adobe suite to be able to do the animated and layover production you see in our Catapult module videos.
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Having chatted with the team, I realise you’d like to be able to record your slides with a video of you speaking over the slides. So that is much easier to do! You can do this via recording yourself on Zoom. So the basics are, you go into your Zoom’s personal room, present your slides, hit record to cloud, and then start presenting. Once finished, Zoom will send you a link to your recording where you can see it in various different versions – one of which is with your video in …
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Caroline Marsh Damien you can check out Canva for slide templates and Loom for doing a recording to a slide deck with you as a video in the corner. Also Matteo Bisato will take a slide deck and make it look beautiful you for a modest cost and is my go-to person to do this for my personal projects (otherwise I spend too many hours myself fiddling when I’m better off having sales or client conversations)
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100% agree with you Laura Thomas — I also believe great slides allow for a better learning experience, whilst helping your own content be more memorable. Caroline Marsh and Damien I would be extremely happy to help you with that with the experience I gained working with L&D companies, in London and abroad.
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Thanks Matteo, that would be really helpful – perhaps we could set up a call to explore?
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Of course Caroline Marsh , I would love that — should I DM you?
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That would be great thanks
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Thanks Laura,
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Caroline Marsh have messaged you with some more detail of how we put together the videos 🙂 Damien will speak to the team and see if we can put together a guide to help with this. And yes I agree with Laura, definitely have a look at Canva as well, it has some really good customisable templates!
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Great thread – this is on my list of to do’s together with how you host and manage this type of content Laura Thomas if you have tips on that too would be keen to understand.
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Glenda Fox for hosting depends on what you want to do and if you’re at the point of a course etc. Main place is just on your website but then there are great platforms like Thinktific and Mighty Networks if you want to do courses or communities
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I used to offer 1-on-1 coaching a few years ago for around $30 per hour. Now I am charging $75-100 per hour, and this is partially due to my work becoming more widespread as I released a book and am now an author.
For general events I try to charge little. Perhaps $10 at most. But in future I may be looking to host more specialized events for smaller groups, in which the price point would be higher.