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Jane O'Sullivan posted a new activity comment
Congratulations Kevin – tagging some angel investors who might be interested in this – Mike Anderson, Brianna Cho, Carolin Greiner, Piero Grieco, Jonathan Bullock, Mark Whitby, Alan Tang, Michael TRUP, DUYGU ERGIN, Saqib Qureshi, Tatyana Popova, Darren Kirby, Luca Zaccagnino, CFA, John de los Santos, Sandra Vickery, Tom Squire, Liza Tullidge
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Ella Bernie posted a new activity comment
Hi Darren, Carolin Greiner, Natasha Gomer, Henni Granzow, Zack Louw, Werner Böing, Ben Legg, Tumi Mabitsela, Barbara Pusca, Jack Ziomek, Lisa Li, Patricia Palacios, Akul M, Cristian Oancea might be able to point you in the right direction
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Xanthe Mendoza posted a new activity comment
Hi Carolin Greiner, visual strategist and designer here.
The answer is yes, but I’m usually only approached once the brand has been identified as the hurdle or the rebrand question has been raised.
In saying that, I always undertake an intensive discovery workshop with my clients to reaffirm the level of the rebrand, and the following are my lines of inquiry which may assist you in establishing if the question should be raised…
Initially I like to assess the two main situational forces: external forces and internal forces.
• EXTERNAL forces may be X-company’s position in the market, competitor activity, market/audience perception past/present/future, market/audience adoption, an assessment if the style is dated or perhaps it’s a style that doesn’t fit with modern marketing outputs (i.e. social media) etc.
• INTERNAL forces are things like X-company’s growth and/or focus shift (i.e. new business acquisition, development of sub-b…
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Fiona Chorlton-Voong
posted a new activity commentI know some of my friends in the community will love this article Alex Pitt Nicola Twiston Davies Caoimhe Kelly Mike Richardson Joan Langley James Bebbington Silvia Janska Shalaka Laxman Duncan Dalzel-Job Zarir 'Zed' Vakil Faris Aranki Lexi Radcliffe-Hart Rebecca Beck Maria Evans PhD Bryony Ireland Rob Wright Pete Domican Aušrinė Keršanskaitė Saira Chaudry Carolin Greiner Tina Orlando Vic Mistry Lara Hayward Janis Chan
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How funny, I came on today to drop a note and see if I can book in some coffee chats with the TPC community. Meant to be!
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Lovely article and interesting read; many of these techniques I teach my clients in so it’s great to have them validated. It all begins with a conversation and it doesn’t matter how you start it…
I think I’m going to look up Georgie
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Loved this, thank you for sharing! I really like the idea of breaking away from the script and I just asked my friend how he would rate his day out of 10 (he said 8) 🙂
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Yes! Breaking away from the traditional script that doesn’t require people to think too much is a way more interesting conversation. I spoke to a child psychologist recently (actually was one of my strangers) and she was telling me that as adults we should use the same approach we use to communicate to children. Take the generalisation away from our questions and be much more specific and intentional. If you want a specific answer…ask a specific question. I’ll practice this on you at our l…
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Haha yes please, looking forward to it!
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Paola Dalman posted a new activity comment
Hi Carolin, Thanks! https://www.behance.net/Filez Carolin Greiner
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Xanthe — thank you for your very thoughtful comments. I think your point about a refresh or an evolution is very right …a complete rebrand does not often happen. You are also very right about the implementation and companies needing to align on this early in terms of human and capital needs. Have you also worked with young start ups needing to rebrand? I will check out your work … perhaps there are synergies in what we do.