Darren Kirby's activity
  • I’ve been re-working my value prop, following the branding master class, there is still a conflict in that I want to be in the health sector but currently looking for roles in financial services due to my previous experience and so I think this value prop works for both. I will post the health on here but it works for both

    For Health & Wellness brands

    Who want an experienced technology director that has a good commercial understanding of what drives the business bottom line

    I provide services on Technology strategy, Operations, Risk, Cyber security and People

    as a Consulting Service or on a ongoing Retained Advisor arrangement

    That supports the business strategy in order to avoid unnecessary costs, and wasted time and provides tangible value to the business growth

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    • Darren, I am going through a similar process. I have come across Portfolio tech pitches before and it is not always easy to spot the client gain. If you want to exchange candid feedback, I would be happy to have a chat.

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    • I like you direction Darren … and for your healthcare target audience I would be tempted to find a way of speaking to your pivot from financial services to healthcare with a narrative … perhaps a final paragraph something along the lines of …

      I am passionate in bringing a career of information technology insights in the financial services industry to the healthcare sector.

      That’s a feeble attempt but hopefully you’ll get the spirit of my direction. Just a th…

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    • Darren – you may wish to circle back to me on value propositions. I think we can construct MUCh more compelling ones. It is not first principally about language; as the construction of your value props assumes a foundation of your brand story, business hypothesis ( think I have already shared with you?) target market and personas within, then and only then can you really determine your value props. You absolutely need to know what value props deliver for SPECIFIC personas. If you or anyone…

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  • Can anyone point me in the direction of startup incubators in the UK which are focused on Health startups

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  • Hi All, I would appreciate some feedback. On my value proposition, my core experience is in IT in financial services over 20 years, over the last 5 I have gained experience in Technology Consulting, my own startups, and eCommerce and Digital Marketing. I am also coming to the end of my MBA from the power business school.

    For startups at SEED & SERIES A funding as well as SME businesses (I appriceate this is not as focused)

    Who wants to establish the right foundation for their IT and Technology with the right people, processes & risk

    I can offer advice on Strategy, Operations, Risk and hiring the right skill sets as a consultancy service

    That provides the founders and investors with the confidence and assurance that the technology is secure, stable and its providing the best return on investment for the stage the business is at

    I am also speaking with the Founders of Lofy box and given they are pre-investment my thoughts I can offer them a much-reduced rate to …

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    • Hi Darren, Ben Legg, Mike Richardson, Tom McLaughlin, Jason Rance, Zarir 'Zed' Vakil might be able to offer some advice on this 🙌

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      • Hi Darren Kirby – my general rule of thumb for sweat equity (i.e. options) is that they should stand a reasonable chance of paying out at least 2-3 times what you would have earned in cash, which accounts for the risk. So if – for example – you would have earned £20k at your standard day rate, you should aim for options that would deliver £40-60k over a short time frame (e.g. 12 month vesting period).

        You can also think about asking for payments being milestone or perfor…

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    • Hi Darren, thanks for sharing this. On the concern around being focused, I think the key part is connecting to why/what the cross over the three buckets of businesses – and that’s growth – when companies go to ”level-up” it’s key to establish the right foundation as you say. So positioning that as the cornerstone of your audience will help to show your focus. I know there will be other responses, but I hope this helps a little.

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    • Sounds good to me Darren. I hold focus as an and-proposition of core and non-core, especially in the early days. Ideally you find opportunities that are core but non-core are worthy of consideration. My sense is that it would help to iterate towards giving your focus a name … Technology Readiness or something much better along those lines. Hope that helps.

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    • Hi Darren, Your post raises quite a lot of questions directly and indirectly. I wonder if you might be interested in a chat? I would be happy to share my experiences both in corporate and start ups and how I pivoted post pandemic. I think there are lessons which you might find helpful. Please feel free to book a call here and we can take it from there. https://calendly.com/zarir-zed-vakil/60min

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  • Catapult Course, who has done it? What was your reason for doing it and what did you hope to get out of the course?

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    7 Comments
  • Hey Guys, I’ve recently joined, my previous corporate background was IT in financial services for 20 years. Over the last 5 years, I’ve been working on my own businesses in property, health, and wellness, and acquiring eCommerce businesses.

    I’m just coming to the end of an MBA with The Power Business School. I am very keen to develop a portfolio career.

    I have a lot of value I can bring from helping organisations ensure their technology is aligned with the commercial side of the business, all too often I see businesses frustrated with technology because it’s not delivering what they need it to and its seen as an expense as opposed to an enabler

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