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Today’s the final session of our branding masterclass, where we’ll be discussing how to craft your why 💡
A part of crafting your why is understanding who you’ll be talking, and effectively selling yourself to, which requires you to do some reflecting on who you’d ideally like to work with.
Creating buyer personas is so important in helping you understand this, and you’ll come out the other side knowing everything about your customers desires, quirks and needs 🙌
Our branding guru Fiona has written a must-read article talking you through every step of the process: http://staging.the-portfolio-collective.com/insights/buyer-personas-know-your-customers-inside-and-out/
And finally answer our poll and leave a comment with more information…
👍 I haven’t heard of buyer personas but would love to learn more
❤️ I have a vague idea about mine…
😂 I’ve mapped out mine and know my customers inside and out!
3 Comments-
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I am ready but sad to see it ends.
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Looking forward to it 🙂
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Alex Pitt and I are super excited for the final session in the Branding Masterclass this evening. We talk about knowing your customers and adapting your story to your audience in module 2.
The article above may be insightful for those considering their brand and who they want to serve.
Conrad Young Izabela Wlodarska James Bebbington Pete Domican Duncan Dalzel-Job @mike Tracey Rob Perera Lorraine Kilmartin Caoimhe Kelly Lara Hayward Zarir 'Zed' Vakil Silvia Janska Nicola Twiston Davies