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Another nocturnal post. In the branding module, Ben highlighted his zoom background. Now, I know for the majority we will have bookshelves, flowers, or pictures of the mother-in-law, but there is more relevance to this than branding , corporate ID and brand reinforcement. If anyone has ever seen the film ’cast away’, it’s a shameful example of corporate brand/product placement (DHL the culprit). The idea being: the more you see the brand, the more it sticks. This makes sense for the consumer. So your zoom background will paint more pictures of you to your clients than you care to acknowledge. So, untidy, cluttered shelves may not reflect the organised strategic person you are trying to sell. That’s the B2B side of marketing brand ’you’, but what about the brand reinforcement to you personally? As home working becomes more the norm, we are bypassing those corporate signs, the pens, the coffee mugs; each subliminally giving you a sense of belonging; a …
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Clearly the brand resonated so negatively that I replaced it with another. Apologies DHL. Next I’ll be calling his companion ball Mitre
Big hand clap to the first person to remember the ball’s name w/o googling. That is if you haven’t got anything more important to do on a Sunday
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Thanks for the shout out Steve – the wall tiles I got through Mixtiles at less than £10 each. It’s an app in which you just crop images to square, upload them then order wall pictures/ tiles
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To follow on from out recent Branding module, i thought i share a site i found for logos: https://www.logoground.com What i really like about this one is that you can connect with the logo designer and have them adapt the logo however you want for no extra charge. A friend of mine recently found a style she absolutely loved, and asked the designer to change the rhino picture into a dog and a cat, and sent him a specific colour palette she wanted, etc, and she has a logo in all the formats within 2days. I know some are a bit pricey, but even if just for inspiration and ideas, i thought i share this with my new community here 😀 Enjoy
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I just had another idea for TPC that i would find useful… i wonder if others would find it useful too. It would be great if members could create ’virtual meet ups’, with specific titles to ideate on/debate/exchange opinion on specific ideas/topics/etc…almost like mini focus groups with a pre set time and date. We had this feature during one virtual conference I joined and it worked a treat! Sometimes there was just 3 people and sometimes 20.
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Stephen Fleming posted in the group 'Bounce' – the place for developing ideas
What a good idea this is.
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Lexi Radcliffe-Hart wrote a new post
Read MoreThe move to working from home was a shock for many professionals at the start of the year, but for portfolio career professionals our place of working often crosses over into our home environment. The trend is here to...
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Thanks so much Duncan Dalzel-Job for your insights in this piece!
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All great points steven reader. One thing to bear in mind is authenticity. The biggest part of branding is YOU. Get your story over to your audience and what you represent. Build that trust and your customers will then buy into your logo, colours, design etc.
Only thing to point out is that it was Fedex all over Cast away. I don’t know what this does to enforce the story of a brand resonating with you.