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Figuring out how to get your brand out there can be challenging – especially if you’ve never worked in branding or marketing before!
From content creation, to social media and storytelling there’s a lot to think about when figuring out how to communicate your brand to others 💡
So, join us for our Let’s Talk next Tuesday at 5pm, hosted by the genius behind our brand Fiona Chorlton-Voong (Fiona Chorlton-Voong) 🙌
Sign up to share your top tips and pick the brains of other portfolio professionals by following the link here: http://staging.the-portfolio-collective.com/events/lets-talk-getting-your-brand-out-there/ ⚡
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Ella Bernie posted in the group The Collective Shelf
Happy Wednesday Collective Shelfers 📚🌟
With a few weeks until our next call, how is everyone finding this months read? I’ve been slow to start I must admit, but have enjoyed learning more about deep work 💡
I thought I’d share this TedTalk Cal Newport did a few years ago now on Quitting Social Media, it’s not too long and quite an interesting watch:
It got me thinking – would you be able to quit social media? I know I could if I had to, and I have things in place like screen time limits, but the thought of deleting everything definitely gives me a bit of FOMO 😁
Would love to know what you think of the video and also your view on quitting social media!
Sarah Speake, JaRoy Buffong, Caoimhe Kelly, Darren Armitage, Vic Mistry, Jade Phillips, Paulina Połońska, Rob Ridley, Duncan Dalzel-Job, Annelise Lepage, Nika Talbot, Adarsh Nalam, Margot Zwiefka, Nicola MacPhail, Dan Hallett, Janis Chan, Regina Dundelova, Julia Maximovskaya, Tim OBrien…
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Hey Ella, thanks for the reminder. I finished the book late last week and found some powerful insights. The recommendations may not suit someone who needs constant engagement in their role, like CEOs or client servicing professionals (or community managers). Still, techniques like the deep-shallow rating scale and concepts such as attention residue and context switching are proper game-changers.
I’ve quit social media several times before, and I believe a complete exit is difficult if y…
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Hi Adarsh, really insightful comment. I completely agree that for some it’s not practical to completely switch off, so the deep-shallow rating is definitely an interesting concept. There’s a documentary on Netflix called The Social Dilemma which explores the addictive nature of social media, which if you haven’t watched I highly recommend!
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Thanks, Ella. I’ve watched The Social Dilemma and it does paint a grim (real) picture of the chasm we find ourselves in, but such is the fate of civilization built on desire.
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Agree complete with Adarsh Nalam re the problems of social media and time sucking .However, social media pretty much transformed my life so I won’t getting rid of my accounts.
I’ve met hundreds of people in real life either directly through social media or being introduced to them through people I know on social media e.g. following writers on Twitter led me to attend Word Factory events which is where I met Lexi Radcliffe-Hart who subsequently lead me here.
Again through…
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Hi Pete, really interesting stuff. Completely agree with what you’ve said. For my dissertation I explored online brand communities so seeing the many benefits and positive results from having relationships online makes me think it’s not necessarily bad to be spending time on social media as long as you spend it in the right way. I also like what you’ve said on the interchangeable nature of relationships – I’m sure for some, their online relationships are far more va…
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Hi Ella, good prod to get going on the book ! I’ve not started it yet – but will do. That said I’ve just finished Digital Minimalism, also by Cal Newport – which I’m sure covers a lot of the same ground, maybe with a more nuanced outcome in mind. I have to say it did give me pause for thought and has really influenced my use of digital technology (not just social) – the biggest take away from that was – use tech consciously – ie don’t mind…
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Hi Darren, I’ve heard good things about Digital Minimalism too, and like what you say about using tech consciously! I’ve found adding time limits to my social media apps has helped with this – I spend less time mindlessly scrolling or going down rabbit holes as I know I only have a certain amount of time each day! The next call is Wednesday 27th Oct at 1pm – you can sign up here: http://staging.the-portfolio-collective.com/events/the-collective-shelf-book-club/
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I have finally had time to into the book and am enjoying the reasoning behind the approach and also the benefits of deep work. Technique is everything – It feels like the challenge is how to perfect the strategy (prepare the field) rather than how to do deep work itself.
On complete digital detox – this is hard to do across all platforms but a partial, focussed approach would reap rewards.
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Ella Bernie posted a new activity comment
We might have to add this to our reading list Harish, especially as we’re such big fans of Ikigai! Lexi Radcliffe-Hart, Fiona Chorlton-Voong, definitely one to consider for The Collective Shelf!
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Ooo absolutely!
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I have no idea what’s the book about, my son gifted me but went through a couple of reviews seems interesting,
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Ella Bernie posted in the group The Collective Shelf
Happy Wednesday ☀️
How have you been finding Deep Work by Cal Newport?
What’s been your biggest takeaway so far? 💡📚
Sarah Speake, JaRoy Buffong, Caoimhe Kelly, Darren Armitage, Vic Mistry, Jade Phillips, @donaboussy, Paulina Połońska, Rob Ridley, Duncan Dalzel-Job, Annelise Lepage, Nika Talbot, Adarsh Nalam, Margot Zwiefka, Nicola MacPhail, Dan Hallett, Janis Chan, Regina Dundelova, Julia Maximovskaya, Tim OBrien, Chris John, Anthony Main, Matt Sutton, Pete Domican, Kay Dawson, Ed Shrager, Lexi Radcliffe-Hart, Fiona Chorlton-Voong, Claire Moss, Rebecca Beck, Alex Birtles, Shival Nagpaul, Gabriel Benatov
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Still sticking with my last comment below but very taken by Eike’s comments about balance yesterday in the Let’s Talk discussion and it being about offline / online as much as work/life. Thinking that through.
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I found his distinction between 2 types of balance and boundaries in the sense of work and personal and online and offline really interesting too Pete – definitely something to think about!
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Today was the final discussion session with our 8th Catapult cohort 💔
It’s been amazing watching your journeys evolve as portfolio professionals and we can’t wait to see what you do next!
Although this course is now finished, we still have our catch-up calls every Monday at 4pm – come along and gain new perspectives, soundboard ideas and receive unbiased feedback from previous Catapult graduates 🙌
And don’t be a stranger – there’s still so much to get involved in! Share your story, ask for feedback on your website, and network within our community, this is just the beginning!
Izabela Wlodarska, Lea Bauer, Toni Mitchell, Annelise Lepage, Emma Tian Williamson, Roland Szabo, Piers Shotter, Ollie Henderson, Laura Thomas, Ben Legg, Fiona Chorlton-Voong, Claire Moss
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I love this! Thank you so much for an amazing 8 weeks and best of luck to everyone with launching their portfolio careers.
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An enriching 8 weeks with many insights and fantastic people – if anything it went too fast! Thanks to the TPC team for everything that you do.
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Thank you Emma, it was wonderful having you on the course and we can’t wait to see what you do next!
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