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Ella Bernie posted a new activity comment
Thanks so much Iain Hunter for being the first community member featured in our new series!
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Ella Bernie posted a new activity comment
Eike has some great opportunities to become CMO/Co-founder or NED/advisor for his company – is this of interest to you, or do you know anyone who might be interested? Oliver Burt, Toni Vicars, Brad Mehl, Haylee, Claudia Struzzo, Oren Greenberg, Amy Wilson, Dene Heywood, Vic Mistry, Peter Tyler, Mike Weston, Richard Saldanha, Sarah Speake, Hema Patel, Luis Galindo, Stephen Morris, Shamir, Patricia Barrios, Iain Hunter, Alex Underwood
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HI Ella – thanks for mentioning this. I would be interested to have more information ee if I can add value – best Iain
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This sounds intriguing – I’d be keen to find out more – and thank you Ella Bernie for flagging this to me.
Eike Post it would be great to find out a little more about who you’re looking for from an NED / Advisor perspective.
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Ella Bernie posted a new activity comment
Hi Charlie, Iain Hunter, Paul Sheppard, Jade Phillips, Elena Cobianu, Tayub SAGEER, Frumi Rachel Barr, Paul Denley, Zarir 'Zed' Vakil, Cristian Oancea, JOHAR DUNGERPURWALA, Amanda Green, Joanne Peters, Grace Edy, Rohan Sheth might be able to recommend some good resources
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Ella Bernie posted a new activity comment
Hi Will, interesting post, I toy with this idea – I think speaking to people is important, as people’s behaviours don’t always reflect their opinions and how they really feel about something. I struggle to see how AI could replace this, but then again don’t know a huge amount about AI and machine learning.
I’d be intrigued to hear what Richard Saldanha, Roland Szabo, Chris Bracegirdle, Conrad Young, Elena Cobianu, Iain Hunter, Carlos Fitzpatrick, Jacqui Greeff, Adriana Ci, Oliver Burt, Lyndsay Noble, Bryony Ireland think?
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Ah, the wisdom of crowds or is it merely data analysis (probabilistic not exact)? But I do regard this as more accurate/insightful than surveying people. It’s not, however, what I regard as true AI. Come and have a chat and learn more – https://istonline.org.uk/networks/artificial-intelligence-sig/
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For me, I guess, I was surprised that such a senior marketer seemed to suggest that good old qualitative interviews and focus group, ethnographic research would all die at the hands of AI! For sure, AI will be part of the diagnosis stage of strategic marketing planning, but it’s likely to be quantitative in it’s approach. You can’t really beat a bit of face to face chat as part your research, especially for small businesses with limited budget. And, after all, doesn’t …
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I’m a huge fan of using behavioral data for segmentation (and, by extension, personalization) and of using machine learning methods for doing that segmentation. However, I agree with many of the posters on this thread in that we haven’t reached a point where the data available is clean or reliable enough to be the exclusive method of understanding customers. Furthermore, behavioral data only provides insight into the ”what” not the ”why” and I think better mar…
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Hi Ella – Happy to learn more