
What I offer

Product Innovation Strategy & Execution
I enjoy working with ventures from seed to large private businesses to help them scope, plan, and execute ambitious product and service innovation strategies. Experience ranges from multi brand global portfolios like Pentland Brands to early stage sports and health tech start-ups. Open to talk.

Founder /CEO Mentoring
As a co-founder of several VC / PE backed businesses I now mentor Founders of start-ups and scale ups (such as Priava). Guided by the needs of my client, I help tackle those issues most often "keeping founders awake at night", from cash-burn and team building, to KPIs and growth priorities.

Brand & Marketing Strategy
I help build compelling brands which connect with their target consumers / customers and establish clear differentiation in their marketplaces. Projects range from building a defined segmentation strategy and brand position to delivering multichannel marketing, distribution and go to market plans.

Strategic Planning & Execution
My career has been characterised by planning and then leading the execution of ambitious growth strategies, from developing and launching new products and solutions, to new market entry (e.g. riskadvisory.com). I now work alongside Founders and Exec teams to support their growth ambitions.
Experiences

Global Product Innovation & Marketing Director - Speedo (B2C)
Lead Aqualab, the Advanced Product Innovation Team of the $1bn Speedo swimwear brand. Collaborated with NASA, Phelps and other global experts to develop the full body racing suit worn by 98% of Beijing Olympics gold medal winners. Now helping brands to realise their own product innovation ambitions.

COO - TexYard, Europe's 1st Supply Chain Platform (B2B)
Co-founder & COO of TexYard, a digital platform connecting apparel brand owners and buyers with supplier networks in Europe and Asia. Lead the development then roll-out of the solution worldwide. USD100m in transaction volume pre trade exit. Now advising on business model innovation / industry 4.0.

Group Innovation & Marketing Director - Incora/Pattonair (B2B)
Delivered USD380M in efficiency gains via the application of machine learning and AI to turbo charge the core processes of this $2.6B, PE owned, supply chain solutions business. Now passionate about enabling clients to leverage the potential of Industry 4.0 technologies within their businesses.

NED & Innovation Adviser - Praxis (Disability Support Services) (B2C)
Praxis Care supports individuals with mental ill health, autism spectrum conditions, intellectual disabilities and dementia. We provide highly innovative, professional, top-quality support services to people across the spectrum of need and particularly at the higher level of complexity. Great team!

Co-Founder & Product Innovation Director - www.crazyarms.com (B2C)
A purpose lead, personal e-commerce venture, putting some fun into the serious business of sun protection. Using recycled "ghost" fishing nets to create UPF50 sun sleeves with fun designs. A partner of Healthy Seas, a global marine protection charity, helping clean up the world's precious oceans.

Co-Founder & Director - The Risk Advisory Group (B2B)
A co-Founder of Europe's first business intelligence consultancy, providing pre-investment due diligence and market entry strategic advice to private equity, investment banking, and corporate clients looking to invest and expand into more opaque, higher risk emerging markets. Successful trade exit.

Founder Mentor - Yoxly "The Future of Sexual Health" (B2C)
I work with the Yoxly Founders (CEO & COO) to provide advice and act as an objective sounding board on their brand growth strategy, and on realising their compelling mission "to simplify, normalise and destigmatize sexual health”. Playing a supportive role to help build a great business.