What I offer
Marketing for an ESG world
Strategic advise and hands on projects either turn key or with your team to assess and build in an ESG framework for your brands and marketing plans. From purpose to comms to partnerships and agencies to packaging, procurement and supply. Essentially consult and deliver ESG proofed marketing plan.
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Product Innovation end to end
Whether you're looking to create a product from scratch or expand your portfolio, renovate and refresh a tired brand, I can help you deliver this from ideation, concept to commercialisation. I can work with your team and partners or bring in the right partners from my network as required.
Strategic Advice to Scale up Charities
I work with small to medium scale Charity founders and Trustees / Exec teams to help them develop scale strategies including partnerships, marketing, product strategy and team structure. I coach, brainstorm, train and mentor as required.
Experiences
Global Brand Director, Diageo
Led a dramatic turnaround of the category for Diageo over a period of 3.5 years from category trailing to category leading through deploying multiple levers including portfolio consolidation, brand renovation, rapid innovation, building a luxury business, transforming team and culture, ESG marketing
Strategic Brand Transformation Consultant
Consulting several businesses including some startups and 3rd sector organisation on strategies to scale up covering a range of offers from portfolio reframe, new business opportunity, product innovation, positioning and comms.
