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Mark Cliffe posted in the group The Community
Dear all,
Part of my new portfolio career is thought leadership on climate change and sustainability. My latest article has just been published by Project Syndicate:
And here’s my blogpost
https://markcliffe.wordpress.com/2021/04/20/stuff-stuff-the-case-for-a-radical-greening-in-taxes/
and tweet
https://twitter.com/markcliffe/status/1384531996324605956
I hope you like them! I’d love to hear your feedback…
1 Comment -
Mark Cliffe posted in the group The Community
Hi Everyone! I’m hoping to tap into your collective wisdom to critique some ideas for my website. I’m looking to refresh my existing website https://www.markcliffe.com based on the Module 5 of the Catapult course. I’ve produced a few ideas to replace my ’welcome’ with a new home page introduction, as well as a couple of logo ideas for my new portfolio business. I know that you are a creative crowd, so any suggestions would be welcome! Here’s a link to my ideas: https://1drv.ms/p/s!AnAqgXIlVsROgfEDCOWKwfaGY2HOQQ?e=iFIHdb
8 Comments-
In advance of your live discussion tomorrow this is a great example to dive in with – thanks Mark Cliffe for sharing! Laura Thomas Bansi Shah Caoimhe Kelly Conrad Young Fergal Kilroy Janis Chan Mark Cliffe Natalie Tucker Pete Domican Rabin Yaghoubi Ritik Bansal ROHIT SABIKHI Andy Townsend Kevin Withane – you may have some thoughts and ideas to share?
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Hi Mark Cliffe great to see your thinking developing, I think all of these are good. At first read through, v1a is my favourite- it’s snappy and I think the language around farsightedness and disruption will resonate with people.
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Thanks Natalie – you’re right, it’s best not to overload it. Hopefully this will tempt people to look at the ’About Me’ section that gives more detail.
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Hi Mark, my preference is always to be as direct and obvious with website copy so the user doesn’t have to think too hard. There is a 5 second rule that I try and apply to website design – You show a user a web page for 5 seconds, then hide it and ask them what the purpose of the page was. It’s an effective way to gauge the focus of your landing pages. v1a is too buzzword loaded for me. My preference is v1b, it gives me an insight into what you do and why you do it. People …
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Hi Mark, V1a&b were my favourites visually! I liked that it was a very clean design and wasn’t too busy. I agree with Fiona that the messaging could be clearer. For example on your current website, Thinking Economics, it was immediately clear what your blog was about. Whereas economist was probably the last word I read on the slides due to the font hierarchy. I think directing the reader more will really help 🙂
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Thanks Claire – Good point. What I’m wrestling with is avoiding getting pigeon-holed as a traditional economist, which creates expectations and impressions that I’m trying to break free from. The trick is to get across the idea that I can bring a systemic and holistic perspective to strategic problems in a new and more useful way…
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I agree with Fiona on the copy on V1b – this may just be me but I almost want to separate the first headline sentence from the sentence of who you are – I’m more likely to remember two punchy lines than a paragraph but you may have this in this format on LinkedIn. Image wise, as much as the images match the words, as someone who loves outdoors V3’s image is appealing to me. In some ways, I almost want to see the outcome of the clearing fog of working together than the fog…
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Congratulations on this publication, Mark! The tie between sustainability within environmental and fiscal change is such an important one to delve deeper on. Tagging Natalie Tucker, Phil Blakeman, Selin Yigitbasi-Ducker Nard Duin, Jeff Jones Lara Hayward as I think this may interest you too!