What I offer
Business turnaround, pivoting, cost-cutting: strategy consulting
I conduct a thorough analysis of the business to provide initial diagnostics and establish a timeframe for addressing issues. I work closely with teams to understand their needs and help set up cost-cutting initiatives and develop a plan for implementing changes to operating models, people, culture
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Financial modelling
I craft financial models for pre-seed to Series A companies looking for funding. My models are user-friendly yet beautifully presented and are based in investors' needs and key metrics brought in from my experience in private equity and VC backed businesses across industries, sizes and life cycles
Outsourced CFO Services
Assissting startups to build out their finance and accounting department strength on either a project or ongoing basis. My main focus areas are on financial reporting, cash flow and runway management, unit economics, forecasting, and variance analysis, as well as financial strategy.
Experiences
Business transformation & Expansion: strategic planning and execution
- International expansion: UK, US, EU, Asia
- Strategic growth: retail stores, distribution and business operations
- E-commerce re-platform projects
- Built and developed Finance Teams
- Cash optimisation
- Process improvement, business intelligence and enhanced reporting
Mergers & Acquisitions (M&A) - both sides of the transaction
Including:
- Initial evaluations, due diligence and legal negotiations. Complete acquisition (Clive Christian-Liquides Imaginaires; Miller Harris; niche firms)
- Full business integration after a takeover (Elizabeth Arden-Revlon)
- Merger of Penhaligons and L'Artisan Parfumeur into Puig
Startup to Corporate: Financial Advice
Providing comprehensive financial guidance at the board level. Including:
- Raising funds from Seed to Series B
- Establishing financial functions and systems from the ground up
- Business restructuring
- Financial crisis management, including optimising cash runway
- Measuring financial impact
Healthtech startup CFO
Helping the business pivot from hardware to SaaS. Launching a subscription model and a licensing agreement. Building the financial model to support Series A fundraising. Extending the runway by two years. Leading the operations team
