
Nick Laurance
London, United Kingdom
I'm building Almsford – a content auditor and demand gen accelerator for next-gen B2Bs. With the support of a growing team, I deliver pre-investment content audits, asset creation and content calendar oversight to businesses in the private capital ecosystem. We began in global asset management, but our network of creators and subject matter experts now spans enterprise SaaS, fintech, ESG, and more
What I offer

Building @ Almsford – a content auditor and demand gen accelerator.
Through proposition work, asset creation and content calendar oversight, we help B2B brands in the private capital ecosystem tell their stories and build their pipeline. Specialists in thought leadership for demand enablement. Engagement and memorability over pure SEO rank.
Experiences

Business writer
I've contributed to Investment Week, Citywire Wealth Manager and The Sunday Times as well as 50+ ghosted articles for c-suite leaders across 5+ sectors.

Publishing lead @ agency
In 2016 I co-launched Incisive Works, a full-service content marketing agency, which brought together a team of B2B publishers, journalists, marketers and researchers.