A massive thank you for everyone here who helped me so far in building my website; thank you for ideating with me on the company name (and @patricia.janska, my sister for creating the logo). Of course this is not perfect and i am open to feedback and constructive criticism ….for content and technical /appearance. Here it is: https://www.innoveting.com

Another nocturnal post. In the branding module, Ben highlighted his zoom background. Now, I know for the majority we will have bookshelves, flowers, or pictures of the mother-in-law, but there is more relevance to this than branding , corporate ID and brand reinforcement. If anyone has ever seen the film ’cast away’, it’s a shameful example of corporate brand/product placement (DHL the culprit). The idea being: the more you see the brand, the more it sticks. This makes sense for the consumer. So your zoom background will paint more pictures of you to your clients than you care to acknowledge. So, untidy, cluttered shelves may not reflect the organised strategic person you are trying to sell. That’s the B2B side of marketing brand ’you’, but what about the brand reinforcement to you personally? As home working becomes more the norm, we are bypassing those corporate signs, the pens, the coffee mugs; each subliminally giving you a sense of belonging; a …

Read More