What I offer
Impactful brand stories and differentiated product messaging
My diverse experience allows me to bring a unique perspective to every challenge, along with an innate understanding of the intersection of data, technology and storytelling. By connecting disparate dots, I am able to deliver powerful insights that lead to simple, elegant solutions.
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Mentoring Entrepreneurs
Having been lucky enough to have had amazing mentors throughout my corporate and entrepreneurial journeys, I now do the same for aspiring entrepreneurs and startup founders through TrepCamp, Melvira Academy and Barclays Rise.
Experiences
Co-founded successful streaming search app
CanIStream.It was featured in TIME magazine 'Top 50 Websites' in 2014.
In 2011, Google could not search streaming services. You had to search each site individually to find things to watch. Our app gave you movie/TV show availability & price on every major streaming platform, with 1-click!
Helped Citi fintech define their mission and purpose
Led startup-like, nimble team of cross-discipline experts from across Publicis Groupe to develop vision & mission for Citi Fintech, with internal guiding principles, and a roadmap for events, an API developer portal, PR strategy and Citigold app launch.
Developed cohesive marketing strategy for iEARN
iEARN a global non-profit of over 30,000 schools in more than 140 countries, was having an identity crisis. Over the years they had added several new programs and as a result were having trouble clearly and cohesively articulating their work and its impact.
SVP, Executive Marketing Director
After leading a pitch to consolidated the Kodak business, I ran one of the largest global P&L’s. Prior to this, I built IBM’s alliances campaign and led their first successful effort targeting the Net Gen audience.
 Also, helped launch Siebel Systems and build AT&T wireless' enterprise strategy.
