-
Ella Bernie posted a new activity comment
Hi Will, interesting post, I toy with this idea – I think speaking to people is important, as people’s behaviours don’t always reflect their opinions and how they really feel about something. I struggle to see how AI could replace this, but then again don’t know a huge amount about AI and machine learning.
I’d be intrigued to hear what Richard Saldanha, Roland Szabo, Chris Bracegirdle, Conrad Young, Elena Cobianu, Iain Hunter, Carlos Fitzpatrick, Jacqui Greeff, Adriana Ci, Oliver Burt, Lyndsay Noble, Bryony Ireland think?
3 Comments-
For me, I guess, I was surprised that such a senior marketer seemed to suggest that good old qualitative interviews and focus group, ethnographic research would all die at the hands of AI! For sure, AI will be part of the diagnosis stage of strategic marketing planning, but it’s likely to be quantitative in it’s approach. You can’t really beat a bit of face to face chat as part your research, especially for small businesses with limited budget. And, after all, doesn’t …
-
I’m a huge fan of using behavioral data for segmentation (and, by extension, personalization) and of using machine learning methods for doing that segmentation. However, I agree with many of the posters on this thread in that we haven’t reached a point where the data available is clean or reliable enough to be the exclusive method of understanding customers. Furthermore, behavioral data only provides insight into the ”what” not the ”why” and I think better mar…
-
Today was the final discussion session with our 8th Catapult cohort 💔Â
It’s been amazing watching your journeys evolve as portfolio professionals and we can’t wait to see what you do next!Â
Although this course is now finished, we still have our catch-up calls every Monday at 4pm – come along and gain new perspectives, soundboard ideas and receive unbiased feedback from previous Catapult graduates 🙌
And don’t be a stranger – there’s still so much to get involved in! Share your story, ask for feedback on your website, and network within our community, this is just the beginning!
Izabela Wlodarska, Lea Bauer, Toni Mitchell, Annelise Lepage, Emma Tian Williamson, Roland Szabo, Piers Shotter, Ollie Henderson, Laura Thomas, Ben Legg, Fiona Chorlton-Voong, Claire Moss
4 Comments-
I love this! Thank you so much for an amazing 8 weeks and best of luck to everyone with launching their portfolio careers.
-
An enriching 8 weeks with many insights and fantastic people – if anything it went too fast! Thanks to the TPC team for everything that you do.
-
Thank you Emma, it was wonderful having you on the course and we can’t wait to see what you do next!
-
-
-
Good morning Catapult graduates and Pioneer members 🎓✨
As the saying goes, a problem shared is a problem halved so why not come along to our Pathfinder Catch-up and hear from your fellow portfolio professionals?
Gain new perspectives, soundboard ideas and receive unbiased feedback from other portfolio professionals figuring out their own careers, whilst also sharing your own advice!
Don’t have a question come to mind? We’ve previously found that hearing others talk through their plans can often spark an idea for your own portfolio career.
We’re now 8 cohorts strong, and with the call now being open to Pioneer members, there’s plenty of people to pick the brains of, and network with 🙌
Looking forward to seeing you at 4pm UK time!
Conrad Young Bansi Shah Caoimhe Kelly Janis Chan Kevin Withane Mark Cliffe Natalie Tucker Pete Domican Rabin Yaghoubi ROHIT SABIKHI Fergal Kilroy Ritik Bansal Darren Armitage Carolin Greiner Steve Hampson Pavitter Mainn Phil Kennedy…
-
Jane O'Sullivan posted a new activity comment
The team loved your entries Adarsh Nalam, Roland Szabo, Emma Tian Williamson, Izabela Wlodarska
-
Rohan Sheth posted a new activity comment
Thank you Jane O'Sullivan for featuring it in this week’s newsletter and thank you also to Keir Tutt Laura Thomas Eike Post Paul David Mather Roland Szabo Conrad Young and Jonathan Bullock for taking the time to fill it out!
- Load More Posts
Ah, the wisdom of crowds or is it merely data analysis (probabilistic not exact)? But I do regard this as more accurate/insightful than surveying people. It’s not, however, what I regard as true AI. Come and have a chat and learn more – https://istonline.org.uk/networks/artificial-intelligence-sig/