Another nocturnal post. In the branding module, Ben highlighted his zoom background. Now, I know for the majority we will have bookshelves, flowers, or pictures of the mother-in-law, but there is more relevance to this than branding , corporate ID and brand reinforcement. If anyone has ever seen the film ’cast away’, it’s a shameful example of corporate brand/product placement (DHL the culprit). The idea being: the more you see the brand, the more it sticks. This makes sense for the consumer. So your zoom background will paint more pictures of you to your clients than you care to acknowledge. So, untidy, cluttered shelves may not reflect the organised strategic person you are trying to sell. That’s the B2B side of marketing brand ’you’, but what about the brand reinforcement to you personally? As home working becomes more the norm, we are bypassing those corporate signs, the pens, the coffee mugs; each subliminally giving you a sense of belonging; a transition from home to work. So next time you step into your home office, ask yourself, ’where is my brand? Where is my logo? What do I stand for?

Ben has it right. When he steps into his zoom time with his branded wall, he’s not only presenting his brand to the world, but he’s also reinforcing it in his mind. The more time he spends surrounded by the TPC logo, the more he believes in the product he is selling and the greater differentiation he can bring between work and home, yet all within the same context. Of worthy mention also is the brand values. As mentioned in the session, TPC wanted the brand to reflect: comforting, welcoming, and less formal. Ben’s zoom brand represents these values. What does your zoom brand say about you? If you are a film maker, do you have props or a camera? If an author, do you have books? If you are sports do you have memorabilia? The more you stage yourself to the world the more people will understand your story, and the more you will believe in that story…AND SLEEP!