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So very impressed with how the catapult course is weaving its magic. It was so inspirational today to hear that some have now set up their own companies, that others have built there own websites, and some have committed to training. Sure there are some of us who are still struggling to define our future, but what truly resonates is that each of us is determined to make a change. TPC provides the tools, support and framework for us to make these difficult decisions. Together as cohort 2 we are establishing bonds and working together to ensure we all succeed in launching our new portfolio career- whatever form that takes.
For me personally, I’m just chuffed to have made it to the internal memo stage:
’to all TPC crew, please ensure that at all costs Steve Reader is not able to share his personal screen with the rest of his cohort- I’m not sure our insurance covers it!’
Once a disrupter, always a disrupter!
Another great week. Well done to all team and…
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Another nocturnal post. In the branding module, Ben highlighted his zoom background. Now, I know for the majority we will have bookshelves, flowers, or pictures of the mother-in-law, but there is more relevance to this than branding , corporate ID and brand reinforcement. If anyone has ever seen the film ’cast away’, it’s a shameful example of corporate brand/product placement (DHL the culprit). The idea being: the more you see the brand, the more it sticks. This makes sense for the consumer. So your zoom background will paint more pictures of you to your clients than you care to acknowledge. So, untidy, cluttered shelves may not reflect the organised strategic person you are trying to sell. That’s the B2B side of marketing brand ’you’, but what about the brand reinforcement to you personally? As home working becomes more the norm, we are bypassing those corporate signs, the pens, the coffee mugs; each subliminally giving you a sense of belonging; a …
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Clearly the brand resonated so negatively that I replaced it with another. Apologies DHL. Next I’ll be calling his companion ball Mitre
Big hand clap to the first person to remember the ball’s name w/o googling. That is if you haven’t got anything more important to do on a Sunday
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Thanks for the shout out Steve – the wall tiles I got through Mixtiles at less than £10 each. It’s an app in which you just crop images to square, upload them then order wall pictures/ tiles
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steven reader posted in the group 'Bounce' – the place for developing ideas
might be worth taking a snapshot of peoples profiles and who they are at the beginning of the course and what that evolves into. I know I’ve already changed mine once…
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Another great coaching session from TPC. What an invaluable way to spend your lunchtime. Even if you feel unprepared, the session teases the information from deep within. Your peers in the breakout room are all there to support with insightful input. It’s a great way to sculpt your story and help others on the same journey. I’m still working on who’s the best breakout coach, but being as I’m on borrowed time, I’ll stick with Fiona for now.
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I think our Zoom breakout fate must be on the cards soon! I think I’ve been with 80% so far.
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I can’t work out who will be most nervous…you or me?!
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Haha steven reader is this to make up for you saying that you drew the short straw today for the group choice??
. Thanks for always giving your enthusiatic support in the groups. I do love hearing your words of wisdom!
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Sorry to keep using your board, but I guess there’s no point it being there if you can’t use it. Hopefully my feedback will be useful to others in future. I now understand why you were so excited about yesterdays session. It would seem like an open therapy session, that I think most, including the TPC crew, really embraced. It was great to visualise the deep thought process which has gone into creating the TPC brand. When you are forced to really dig deep, the brand message is so much more powerful, and that resonates. What’s interesting for me, is that strictly speaking I should know all this stuff already, and yet TPC has delivered it in such a comprehensive manner that’s it’s forced me to completely rethink my brand overnight. One important lesson, which I still fail to appreciate, is: don’t get caught up with a catchy name or a fancy logo. YOU ARE THE BRAND! Only when you’ve built reputation and trust can the logo or a name represent what y…
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steven reader, we love how you’re using the board! I too loved how yesterday went, and Fiona Chorlton-Voong and Laura Thomas really did get us to dig deep.
Btw, where you’re posting now is the main activity board where all info is gathered and which is visible to all users, so you’re doing a great job of highlighting how you’re finding Catapult to others who might not have got involved with it yet! Of course, if you want to post just to the Cohort Two group, you can do so …
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Ah good old Blue Ribbon Sports – classic tale of an evolutionary brand. I am very happy to hear that the session helped you dig deeper into your why steven reader, I look forward to hearing your story as it builds more and more!
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All great points steven reader. One thing to bear in mind is authenticity. The biggest part of branding is YOU. Get your story over to your audience and what you represent. Build that trust and your customers will then buy into your logo, colours, design etc.
Only thing to point out is that it was Fedex all over Cast away. I don’t know what this does to enforce the story of a brand resonating with you.