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How to create quality content for your personal brand

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What defines ‘quality content’? It can be mercurial, but you need to define it for your business to know whether your content hits the mark. If you fancy some light background reading, here are 35+ definitions of what ‘quality’ means in content. These definitions are full of value bombs from experts from Google, Microsoft, agencies, … Continued

How to build an effective (and memorable) personal brand

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The pandemic gave professionals everywhere an opportunity to rethink their career paths. We have seen more and more successful professionals and executives reinventing themselves, spinning up side hustles and launching portfolio careers. These changes require storytelling, and the people that stand out do so because they differentiate themselves; they put their story and passions at the … Continued

How to tell people what you do as a portfolio professional

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We all have different names for what we do – portfolio professional, multi-hyphenate, side hustler, freelancer, solopreneur. What these labels have in common is that they represent an ability to grow and learn across multiple fields, but they don’t necessarily convey everything that you offer. If you’re like me, you probably do a dozen different … Continued

More than just a logo: the human side of branding

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Brands are a fundamental part of our culture; they reflect our world and connect us with our passions. A good brand will make you feel something. A great brand will change the conversation. So how can we, as portfolio professionals, create branding that does more than just fill space on a website? How can we … Continued

Why we’re crowdfunding

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Two years ago the world changed dramatically. The pandemic shook up our norms and made us realise that better ways of working were possible. We could have flexible careers; we could do the work that we loved; and our professional development, salaries and routines didn’t need to be dictated by an employer. ©The Portfolio Collective … Continued

Three easy ways to stand out and land work

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We all have different styles of working, and by extension, unique ways of landing clients. Some love the thrill of the chase, hunting down harder-to-land prospects just to prove they can convert a tricky lead. Others rely heavily on their network to make introductions and follow the web of potential customers that extend from there. … Continued

How to determine your true value

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We’re taught to measure our self-worth by how successful we are and how much money we make. In reality, it’s about so much more than that. It’s about how much you enjoy what you do. It’s about the values that shape every project you work on. More importantly, it’s about the uniqueness you bring to … Continued

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